Jang Wonyoung has been chosen as EIDER’s new model!
As IVE prepares to make its comeback, it was recently announced that Jang Wonyoung will be the new face of the EIDER brand.
The brand announced the information by revealing the first photos of the singer via the official social networks of EIDER. It succeeds aespa which was the brand’s model last year.
A representative from EIDER said: “We believe that Jang Wonyoung, who has established himself as an icon representing Generation Z, with his healthy energy and confident style, fits perfectly with the direction of the brand, which is developing its youthful outdoor style.”
The representative added: “Jang Wonyoung, who shines with her simple presence, sense of style, and healthy energy, is a perfect role model to represent EIDER, which is boosting its image among young consumers. We hope to be able to inform young people about the different facets of outdoor fashion.”
Source: sportskhan
.