Korean technology company Samsung overshadows the competitor Apple… due to bts?
September 7 was Apple event day. The new iPhone 14 and above have been announced.
Introducing the iPhone 14 and iPhone 14 Pro. The most advanced iPhone models yet with powerful new camera technologies, all-day battery life, vital safety features and more. #Apple Event
– apple apple) September 7, 2022
What’s even more remarkable is that Apple is mostly announcing it in a new dark purple color. Previously, Apple released a lavender option with the iPhone 12.
The new dark purple iPhone caught the attention of ARMYs (BTS fans).
@nellbell183 Apple knows the army has a lot of money 🤔 #bts #btsarmy
♬ Wow wow – BTS
WHICH WOULD YOU CHOOSE?? pic.twitter.com/9L3xJCYaV3
— Charlotte⁷ (@JM_Sparkle) September 7, 2022
Purple became the official group color of BTS after v coined the term borahae (I kill you). Thus, purple is often used in conjunction with BTS.
ARMYs weren’t the only ones who noticed Apple’s new purple iPhone and suspected it was created with BTS in mind.
On September 7, the same day as the Apple Event, Samsung tweeted: “GOOD STORY MY BROTHER,” but with purple emojis instead of O’s, clearly implying the new Deep Purple.
C🟣🟣L
ST🟣RY
BR🟣— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
In August, Samsung held its annual event Samsung unboxed an event. With the help of global ambassadors BTS, the new Galaxy Z Flip4 was introduced with the new color Bora Purple, named after Borahe. Samsung therefore suggests that Apple has copied its purple.
ARMY also pointed out that since Samsung originally released Bora Purple in honor of BTS and Apple is trying to compete by introducing Deep Purple, BTS is the real reason behind it all. Samsung cheekily replied, “Mathematics is mathematics.”
Math is math.
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
However, the shadow by no means ended there. September 7 was full of Samsung social media managers shading Apple.
It’s very nice of you to try to boost his self-esteem. 💙 We love your kindness!
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Many tweets referenced that Apple seems to have copied features and names from Samsung…
Imitation is the most sincere of flattery! 💙
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Everyone is going Ultra these days… 🤷
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
However, most references indicate that Apple has yet to introduce foldable phones like Samsung.
Right? Let us know when it folds. 🥱
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Let us know when it folds. 💁♀️
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
Are expectations plummeting? Maybe it’s time to think about something new.
— Samsung Mobile US (@SamsungMobileUS) September 7, 2022
One thing is that the influence of BTS is unmatched.